About Us

WE ALWAYS  ASK OURSELVES “WHAT WOULD WE DO IF WE OWNED OUR CLIENT’S BUSINESS?” THE ANSWER TO THAT QUESTION IS WHAT HELPS US GET YOU THE RESULTS YOU WANT. WE DON’T SUCCEED UNLESS YOU DO.

PERSUASION

Engaging video and dynamic design can produce better recall, brand recognition and sales. These elements working together are simply more persuasive. They’re visual, strategic and targeted – and they allow you to connect to potential customers in a way that will impact their purchasing decisions. Just think, I could tell you how great a particular vacation resort is. I could tell you stories about the beautiful pool and the gorgeous sunset views from the private balcony – but is this as persuasive as seeing the pool for yourself or watching a panoramic shot of the sunset from your own beachfront patio? Of course not. Customers like to see themselves where they want to be or imagine themselves using a product they are considering. This is why engaging video and design can be such a powerful and persuasive tool – they allow customers to see themselves right where they want to be – using your product and service.

TRUST & CREDIBILITY

Video and design also builds trust and credibility. It allows you to connect with people on a human level and to develop relationships with your customers. It’s a visual way to become the transparent and trusted brand they expect you to be. Take customer testimonials for example – it is very easy to post testimonials from customers stating why they loved your product or service on your website. But, as with any written review, people sometimes question the validity of what was written. A video testimonial, on the other hand, shows a real person talking about why your product or service is so good. It creates a bond between your viewer and the person in the testimonial and it creates a sense of trust and credibility in your product or service.

STRATEGY

Engaging video and dynamic design are only parts of the equation. Without a well thought out media and marketing strategy, the best videos and designs go unnoticed. We have a proven track record over the past 20 years in the media and marketing strategy space. We can place your brand message into traditional channels like like TV, Radio, Outdoor (and even some niche print), but we also have extensive experience in building digital and social media campaigns. Using IP and mobile targeted digital advertising, digital video campaigns, geo-targeting, social media programs and other data-based media strategies, we are able to target customers based on what they consume, what they follow and where they go. The channel is not as important as the data we get from the channel. That data helps us explicitly target the appropriate customers for your product or service. Whether needing a digital, social or more traditional approach, we help you find the most appropriate way to get your message out to the appropriate people.

VIDEO MARKETING – BY THE NUMBERS

1) Including a video on your home or landing page can increase conversion by 80%
2) After watching a video, 64% of users are more likely to buy your product or service
3) Over half of executives look for more information on a product or service after watching a video
4) Adding video to your home or landing page makes it 53% more likely to rank on the first page of search engines.
5) 75% of online video viewers will engage and interact with the brand
6) 92% of mobile video consumers share the videos they watch with others, creating an opportunity for social distribution
7) 90% of users say that a video about a product or service is helpful in the decision making process
8) 75% of executives watch work-related videos on business websites at least once per week
9) 46% of viewers take an action after watching a video ad
10) 96% of Business to Business organizations use video in their targeted marketing
11) The average Internet user spends 88% more time on a site with video